Paris Hilton's Spicy Cheeseburger Commercial

The 60 Second Unexpurgated Version

Commentary by Timothy Horrigan, December 17, 2011


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Back in 2004, there was a silly controversy over Paris Hilton's rather spicy cheeseburger commercial for the California-based Carls Jr. chain. The commercial showed America's favorite bimbo in a bikini washing a Bentley while also eating a huge jalapeño cheesburger (and amazingly she fails to get the burger wet even as she gets everything else wet, including the lens of the camera.)

The ad has been denounced as "smut." I frankly wasn't aware that smut deserved to be denounced. (By the way, my novel The Forgotten Liars has a few mildly smutty passages, but no Spicy BBQ burgers. Though the characters do enjoy plenty of Sandwiches Cubanos.)

The commercial was originally broadcast in a 30-second version, and this 60-second version also survives on YouTube and its competitors. For some reason, YouTube has decided that the 60 second version is available only to registered users 18 years of age and older.

If you are under 18, I will just say that this version is basically the same as the 30-second version: there's simply twice as much Paris Hilton and twice as much water being sprayed around in this one. You can always watch the short version twice in a row, I guess.

If anything, the short version is (in my opinion) more suggestive.


Carls Jr. used to have a whole SpicyParis.com web site with all sorts of collateral on it. But then things changed.  This may or may not have had anything to do with the (slightly ironic) fact that her legal problems began when she got busted for drunk driving while en route to a rival burger joint, i.e., In-N-Out Burger.


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The Forgotten Liars